Coconut Lime specialises in tech and connectivity recruitment. With more than 35 years of combined experience across sales, technology and commercial roles, we bring practical market context, honest advice and a genuinely human approach.
Our Story
Neither of us had worked in recruitment before - which was probably the point. Coming at it from the candidate side, we kept seeing the same problem: recruitment that felt transactional, pushy and impersonal.
Most people put recruiters somewhere between estate agents and car salesmen on the likeability scale. We wanted to build the alternative. Coconut Lime was born from what we would have actually wanted as candidates ourselves: something human, honest and genuinely helpful.
The business started in 2018, with Rowena working in it full time. Donald joined full time in 2024, giving up a 20-year career to come on board. Because it is just the two of us, every client and candidate works with us directly, no handovers.
The Team
Rowena Young
Rowena started Coconut Lime in 2018 after a successful career in telecoms sales, quickly becoming a top performer and progressing to sales management. Working alongside recruiters from both sides gave her a clear view of what was missing: agencies that actually listened. She built the business to fix that, and has been front and centre on every client brief and every candidate conversation since.
Donald Young
Donald spent over 20 years in design, British and European manufacturing and solution sales before joining Coconut Lime full time in 2024. The process-driven, systems-minded half of the partnership, he handles the CRM, the admin and everything that keeps the operation running cleanly - freeing Rowena to do what she does best.
How We Work
The Brief
Every search starts with a proper conversation - not just the job spec, but the kind of person who would actually fit the team, the culture and what success looks like in practice.
The Search
We do not post and hope. We reach out directly, sell the opportunity properly and feed strong candidates through as we find them - refining the search based on your feedback as we go.
The Follow-Through
Interview prep, tech checks, candidate briefings, follow-ups on both sides, offer negotiations - we handle the detail so the process does not fall apart at the finish.
Why It Works
Sector Fit
Because we come from sales, design and technical backgrounds, conversations are grounded in context, not buzzwords.
Partnership
We listen properly, challenge assumptions when needed, and focus on quality over quantity.
Longevity
The goal is long-term fit, lasting partnerships and outcomes that work for both clients and candidates.
Work With Us
We work UK-wide from the Dorset and Somerset border with clients and candidates who want recruitment done properly.